Brandticity by Altimese Nichole provides several industry specifics to coach businesses on how to adapt with the times. As most small business owners desire to spend most of their efforts working on their core crafts, not performing trial and error on how to properly utilize social media; Brandticity provides a compass to guide business owners along the digital path. Through using Brandticity as a resource, business owners learn to use social media more efficiently and effectively to make vital connections with potential clients and drive business sales upward! With a breakdown on specific social media etiquette, terminology, technology, and explanations of concepts such as Facebook Business Manager; Altimese, has provided an essential digital and social media handbook that is a must-have for those operating small businesses!